The partnership will deliver tailored, diverse content to meet TUI’s varied passenger preferences.
LOS ANGELES, JUNE 11, 2024 – Anuvu, a leading provider of worldwide entertainment solutions for mobility markets and high-speed inflight connectivity, is today announcing a new partnership with TUI, to provide the airline with inflight media and content services, starting in May 2024.
Anuvu will deliver a highly tailored entertainment package of over 400 hours of movies and TV content as well as leading games and audio content to TUI, leveraging cutting-edge data analytics tools to curate content that resonates with their diverse passenger base. Recognizing TUI’s need for precise content decision-making, Anuvu will utilize its advanced 360 data suite to program entertainment options based on their individual passenger preferences.
“We are very excited to embark on this partnership,” says Estibaliz Asiain, EVP Media & Content at Anuvu. “TUI has a very diverse and wide passenger base and needs a content service provider that understands the nuances of their varied tastes. Not only are we experts in curation, but we also have the tools to confidently meet their passenger preferences every cycle. We look forward to growing with TUI and enhancing their inflight entertainment strategy.”
Jill Nye, Director of Customer, Cabin and Inflight Services at TUI Airline, adds: “We are delighted to partner with Anuvu to provide our customers with an engaging and diverse entertainment experience across our airline. Content is a key strategic asset for us, as it helps us to differentiate our service and delight our customers during their flight. Anuvu has shown us their commitment and expertise throughout the tender process, impressing us with their industry leadership, data-driven approach, and dedication to our specific needs. We are confident that Anuvu will help us take our inflight entertainment to the next level.”
For more information about Anuvu’s content and entertainment offering, visit anuvu.com.
